
OPI By the Numbers
A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.
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A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.






Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
OPI is collaborating with The Coca-Cola Company and toy design company JAKKS Pacific.
Thanks to OPI chief George Schaeffer, the nail industry got some well-deserved positive attention from the press. Page One of February 3 Los Angeles.
OPI has re-launched its professional website, pro.opi.com. The site features in-depth product information, videos of the hottest new products, and direct links to local distributors. OPI Pro provides up-to-date information on the company’s current product lines, including new
OPI Products went all out for its sixth annual BBSI distributor breakfast honoring distributors who have reached outstanding sales numbers for the year.
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Demo of the Manicure by OPI system, four simple steps that will turn a basic manicure into a profit-generating service. See how Manicure by OPI dramatically improves skin condition, and how nail and skin analysis can increase service and retail opportunities.