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OPI By the Numbers
A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.
by Staff
March 31, 2026
OPI
This year,
is celebrating its 45th Anniversary with its brand new campaign: It’s more than color. It’s OPI™. While the OPIcons collection has introduced new fan-favorites like OPI'm a Bubble Bunny, OPI is giving credit where credit is due and showcasing OPI's best-sellers that have helped shape the brand to where it is today.
OPI Stats
Today, a bottle of OPI product in best-selling shades Bubble Bath, Big Apple Red, or Lincoln Park After Dark is sold at least every 20 seconds around the world.*
- *Based on unit sales data year ending 2025.
- Nearly 2 million total bottles of OPI products across these three shades are sold every year*
- *Based on unit sales data years 2022-2025.
- More than 4,500 bottles of OPI products across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath are sold every day*
- *Based on unit sales data year ending 2025.
- Nearly 200 bottles of OPI products across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath are sold every hour*
- *Based on unit sales data year ending 2025.
- A bottle of OPI product across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath is sold at least every 20 seconds worldwide*
- *Based on unit sales data year ending 2025.
- A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds*
- *Based on unit sales data year ending 2025.
- A bottle of OPI product in Big Apple Red is sold nearly every 45 seconds*
- *Based on unit sales data year ending 2025.
- A bottle of OPI product in Lincoln Park After Dark is sold nearly every 1 minute and 30 seconds*
- *Based on unit sales data year ending 2025.
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