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OPI By the Numbers

A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds* according to new sales stats shared by OPI as they celebrate 45 beautiful years.

by Staff
March 31, 2026
A pair of manicured hands holding a bottle of red nail polish

 

OPI

This year,
is celebrating its 45th Anniversary with its brand new campaign: It’s more than color. It’s OPI™. While the OPIcons collection has introduced new fan-favorites like OPI'm a Bubble Bunny, OPI is giving credit where credit is due and showcasing OPI's best-sellers that have helped shape the brand to where it is today.

OPI Stats

Today, a bottle of OPI product in best-selling shades Bubble Bath, Big Apple Red, or Lincoln Park After Dark is sold at least every 20 seconds around the world.*
  • *Based on unit sales data year ending 2025. 
  • Nearly 2 million total bottles of OPI products across these three shades are sold every year*  
    • *Based on unit sales data years 2022-2025. 
  • More than 4,500 bottles of OPI products across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath are sold every day* 
    • *Based on unit sales data year ending 2025. 
  • Nearly 200 bottles of OPI products across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath are sold every hour*  
    • *Based on unit sales data year ending 2025.  
  • A bottle of OPI product across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath is sold at least every 20 seconds worldwide* 
    • *Based on unit sales data year ending 2025. 
  • A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds*
    • *Based on unit sales data year ending 2025. 
  • A bottle of OPI product in Big Apple Red is sold nearly every 45 seconds*
    • *Based on unit sales data year ending 2025. 
  • A bottle of OPI product in Lincoln Park After Dark is sold nearly every 1 minute and 30 seconds*  
    • *Based on unit sales data year ending 2025. 

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