This year,
is celebrating its 45th Anniversary with its brand new campaign: It’s more than color. It’s OPI™. While the OPIcons collection has introduced new fan-favorites like OPI'm a Bubble Bunny, OPI is giving credit where credit is due and showcasing OPI's best-sellers that have helped shape the brand to where it is today.
OPI Stats
Today, a bottle of OPI product in best-selling shades Bubble Bath, Big Apple Red, or Lincoln Park After Dark is sold at least every 20 seconds around the world.*
*Based on unit sales data year ending 2025.
Nearly 2 million total bottles of OPI products across these three shades are sold every year*
More than 4,500 bottles of OPI products across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath are sold every day*
Nearly 200 bottles of OPI products across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath are sold every hour*
A bottle of OPI product across shades Big Apple Red, Lincoln Park After Dark and Bubble Bath is sold at least every 20 seconds worldwide*
A bottle of OPI product in Bubble Bath is sold nearly every 45 seconds*
A bottle of OPI product in Big Apple Red is sold nearly every 45 seconds*
A bottle of OPI product in Lincoln Park After Dark is sold nearly every 1 minute and 30 seconds*