The Art of Self-Promotion

With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.

New Promotional Ideas for Spring

Get clients out of their cocoons and into the salon.

Prom Queen Nails

Something completely amazing happened this past week. My best friend’s daughter came in to get a manicure and pedicure from me as part of her beauty rituals leading up to her junior prom. She and her

Pink Prom Nails

A step by step to creating a "French twist" with pinks for proms

Mother’s Day Promotions

One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.   

Events and Promotions

We’re focusing on grassroots marketing, like the Studio City holiday parade we recently rode the salon’s ROB|B logoed Smart Cars in. We’re also going to launch a campaign to attract students and parents from local schools.

15 Prom Nail Art Ideas

It's officially prom season — check out these looks for the perfect night to remember.

Massive Promotions and Mobile Services Launch

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Majority Rules

Your time is only worth what someone is willing to pay for it. It's that simple. Quite frankly, I think my own time is worth, oh, say, $3,000 an hour plus all the latte I can drink. But