Make Mother’s Day Magic With Gift Certificates

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.

M.T. Fencl finds clever ways to market her salon during troubling economic times.