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Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.
Because it's the "Makeover Issue" we're recommending that give your service menu the once-over and see what you can do to jazz it up.
Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.
Every once in while it’s good to come up with a new service that’ll pique your clients’ interest.
With all of the media hoopla focused around natural nail care, can you afford to not have it on your service menu? Find out what to offer and how much to charge.
As more and more salon owners and nail technicians realize the importance of total image, they are graduating from home-made graphics to professional .marketing materials.
The salon brochure informs them of Michael’s Standard of Excellence program.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.
