
Nail Technicians Make Great Brow Artists
They have the attention to detail, their clients already trust them, and adding brows to the nail service ticket can sometimes double it.

They have the attention to detail, their clients already trust them, and adding brows to the nail service ticket can sometimes double it.

V.I.P. Salon & Spa owner Reneé Borowy ordered her specialty menus online from a restaurant menu company and had them embossed with the salon’s logo.

Salon owner Shari Finger designed a simple menu just for her older clientele.

Salon owners are adding faster-than-usual manicure services to their menus to meet the needs of busy clients.

Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?

This month we asked nail techs: Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Here in North Carolina, Spring is in the air. Everything is blooming, beautiful, and changing. It is definitely a symbol of what's happening here at the salon. Change is in the air.

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

NAILS salutes the winners of our Salon Menus With Style contest who drew the attention of our judges with their engaging graphics, creative copy, and innovative design.
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.

Because it's the "Makeover Issue" we're recommending that give your service menu the once-over and see what you can do to jazz it up.
Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.
Every once in while it’s good to come up with a new service that’ll pique your clients’ interest.
With all of the media hoopla focused around natural nail care, can you afford to not have it on your service menu? Find out what to offer and how much to charge.

As more and more salon owners and nail technicians realize the importance of total image, they are graduating from home-made graphics to professional .marketing materials.
The salon brochure informs them of Michael’s Standard of Excellence program.