Many people in the nail industry may complain about the problems with nail care education, but there are plenty of schools that are producing quality nail professionals. Here are some of the ways they keep students motivated and help them become successful.
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
In this transcription of The Nail Hub Podcast, Elizabeth Morris discusses how using non-professional items such as cornstarch in nails can affect the industry.
Nobody knows better than Las Vegas and San Francisco-based nail tech Sindy Mark the value of a photo when it comes to inspiring clients to try something new.
In addition to salons, nail techs ply their trade in a range of locations — from military bases to senior homes — targeting different clientele across the world and bringing nail services to new markets.
“I created the Service Pricing Toolkit because so many beauty professionals were receiving terrible advice about pricing from fellow professionals who had never been taught the necessary math to calculate appropriate, sustainable prices,” says creator, cosmetologist and beauty industry advocate Tina Alberino.