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Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.
The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.
At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.
A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.
It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
"I live 30 miles from anything and my book stays full." Her secret: Pens!
In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Personal and systemic treatment can make for a better connection with customers.
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.
The news is reporting layoffs, bailouts, and an unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
