Mobile Marketing Best Practices

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Haynam Shares Her Marketing Smarts

Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.

Get Ready to Make Headlines

A touch of media training is just the thing to prepare you for your time in the spotlight.

Know the Code

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Be a Social Media Success

Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.

The Big Pitch

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

Retailing for the Timid

Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.

Glossing Over the Block

With style and dedication to “no-chip” services, Gloss Nail Spa was the first business to open in a newly developed Milwaukee neighborhood, and it has no plans to leave.  

5 Nail Art Blogs Worth Bookmarking

We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.