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Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
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SEARCHMENUSEARCHClients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.
Nail salons need to harness the power of the press to help build their businesses.
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.
The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
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Nail friends, who are techs that we meet through the course of our work lives, truly understand each other. Meet my nail friends.
Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.
’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
Salon gives runners a post-race treat.
Help your business flourish with these must-do tips for instilling your brand in the market place.
Neil Ducoff authors a new book, No-Compromise Leadership, which gives tips on how to become a decisive leader.
SalonBuilder.com can help you have a fully functioning website running in no time.
One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.
With Bonnie Waters at its helm, Changes Salon & Day Spa in Walnut Creek, Calif., transformed from an unassuming nail spa to an awarding-winning, full-service luxury spa. Waters just received the prestigious title Salon Entrepreneur of the Year for the Western United States at the 2008 Global Salon Business Awards. Here’s her advice on taking your salon to the next level.