Tiny Tootsies: Grow Your Base With Kids
The kiddie and teen demographic for money-making potential is anything by tiny.
MENU
SEARCHMENUSEARCHThe kiddie and teen demographic for money-making potential is anything by tiny.
Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.
To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.
We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
OPI advertises complete polish line.
Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.
Birmingham, Ala.-based tech Arnisha “Phyne’sse” Morrow was featured in the Birmingham News for her nail expertise.
Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.
What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!