What Color Is Your Salon?

What color is the personality of a salon? Is it full of creative go-getters, or kind-hearted mother hens? Is it full of business-minded entrepreneurs, or people that need a constant push just to show up on

What’s Your Take on Tradeshows?

We asked some seasoned tradeshow attendees to tell us what they like most — and least — about tradeshows. Here is what they had to say.

What Are Your Marketing Plans?

Have you started mapping out your year for marketing yet? I’m working on mine and trying to decide if I want to do things seasonally, quarterly, or bi-monthly. I’m leaning toward bi-monthly and creating my own

On the Move: Relocating Your Salon

Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

Sell Your Salon With Savvy

Experts provide insights on the must-have records, how to list your salon, what outside professionals to hire, and more.  

Responding to Your Yelp Reviews

Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.

Turn Your Clients Into Headhunters

Hearts & Stars Salon offers a referral bonus to any client who successfully refers a nail tech, stylist, or other beauty therapist.

Benefits to Wearing Your Work

It feels great to have nails nicely done and if you wear it, clients will come. 

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.