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Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
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SEARCHMENUSEARCHAirport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
You know what you do to meet safety and sanitation regulations, but how do you get that vital information across to your clients? NAILS can help. Check out these marketing tools designed to help educate your clients on how you protect them.
Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.
Nail polish and manicures headline in a play.
A National Grooming Day for Men is in the works.
M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."
Do you think it's important for nail manufacturers to advertise in consumer media?
Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.
Can’t find your client’s phone number or that note you made about the product system you used on her last? Are you in a panic when tax time approaches and your records are nowhere at hand? If your organizational skills are lacking, here are three software programs designed to help.
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.