
The Professional Nail Industry Is Following Instead of Leading
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
Loading data...

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?







After a hectic day on the trade show floor, what better place to go than the spa? And what better spa to go to in Chicago than Kiva?
Matsushita says it’s study and practice that got her where she is—in this case, that’s doing the nails on our cover model.
You never know where connections might lead. In the case of Athena Elliott, a nail technician at The Upper Hand in Houston, they led to the home of heavyweight boxer Evander Holyfield.
How do you get a famous nail entrepreneur to change her stripes? Ask nail technician Charese Sailor, who got Tammy Taylor to stray from her usual conservative pink-and-white or red-polished nails to simple nail art for the first time.
I was in beautiful Toronto for four days visiting salons and attending the Canadian Hairdresser magazine show. I learned that our salon neighbors to the north share a lot of the same joys and frustrations in their work as you do. Although still not as prominent, discount salons are redefining the nail industry there as well.