
What Is Your Best Marketing Strategy?
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
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This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.



Can nail salons remain successful if they only offer nails?
Dealing with a nightmare client isn’t a nail tech’s favorite part of the job, but it can be done in a quick and relatively painless manner. From writing letter to being Straightforward with her from the start, you can Straight that chronic complainer out or clump her for good.
I asked my mother to bring my makeup bag to the hospital. Hearing my request, my doctor said, "She'll be out of here in a week," knowing that when a woman is ready to look her best she's on the road to recovery.
Even though it may seem like a client doesn't ever want to change, she usually likes to know that you haven't given up on her.
One nail tech actually introduces clients to each other while they wait.
Give them your full attention and never neglect "the little extras."
We hope these tips on soothing angry clients may help.
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.
Is multi-level pricing a solution for keeping the best nail technicians satisfied and motivated in their jobs? Some salons say yes, indeed.