The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Reader to Reader: How do you make your services special?
Give them your full attention and never neglect "the little extras."
by Staff
January 1, 20022 min to read
When my clients are in the salon I give them my full attention. It is important to remember birthdays and send out cards. I serve beverages in crystal glasses and I make sure to call if I know a client is sick. My clients make my business successful and I enjoy showing my appreciation for them.
Erine Ambrose
Nails by Erine
Sandpoint, Idaho
I may my services special by taking my time on my clients. I am a perfectionist and my clients know and appreciate that. My specialty is airbrushing and my clients seem to love it — we have so much fun coming up with different ideas. I use different colours and get very creative. When I work, it’s just me and my client, so they really trust and confide in me.
Gabriella Carino
Bay Shore, N.Y.
I try to touch all of the senses—sight, smell, and hearing. I have relaxing waterfalls, fish tanks, a great-smelling tart burner, and an ’80s radio station that I advertise on. I listen to my clients since they are the boss. Most of all, I do a good job. I protect my clients with my knowledge of sanitation and sterilization.
Marsee Essington
Nails by Marsee
Mt. Pleasant, Pa.
Connecting with my clients is the number-one thing. I allow them to express their feelings at my table and I give positive feedback regardless of the situation. I make them feel relaxed and comfortable and this builds a bond, which forms friendships.
Lenzi
Natural Cosmetics
Vancouver, Wash.
I make my services special by booking appointments for clients’ convenience from 6 a.m. to 11 p.m., I never interrupt their services, and all manicures and pedicures include paraffin treatments and reflexology massage.
Pearl Smith
Additional Touch Spalon
Pacific, Calif.
Being available for your clients plays a big part in building a repeat client base. It’s a hand-in-hand situation, you’re always there for them, and they’re always at their next appointment for you.
Roneika Page
Euphoria Day Spa
Indianapolis
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