
InStyle Has a "Coral Fixation"
InStyle’s editors recommend Essie color in Boat House, a coral-shade, which is dubbed the little black dress for nails.

InStyle’s editors recommend Essie color in Boat House, a coral-shade, which is dubbed the little black dress for nails.

In a story on worst gadgets ever, Wired says the "novelty wore off before the polish did" about Urban Decay.

Do you carry Tweezerman's cute polka-dotted tweezers for impulse buyers?

A four page, full-color feature on foot care and nail styles show off the best looking feet.

Poshe gets ink in Allure, Harper's, and Star.

The editors of Allure review and evaluate more than 2,000 beauty products before issuing their Best in Beauty list. See which nail products earn their praise and why.

As voted by Allure’s editors and readers, here are some standouts from its October 2005 picks.
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.

As we celebrate 20 years, what have we learned as an industry?
Did the media finally get it right? The nail community debates the merits of the long-awaited story on MM A usage that aired on the ABC news magazine show “20/20.”

Far be it for me (as a member of the media) to criticize the rest of the media, but you have to wonder why the news picked up on this story six months after it happened, and is now blowing the story out of the water without doing much follow-up.

Thanks to OPI chief George Schaeffer, the nail industry got some well-deserved positive attention from the press. Page One of February 3 Los Angeles.

We try to understand why some salons do not comply with even simple board rules, whether the inspection process and fines keep salons honest, and whether salons and consumers have any recourse when they have a problem.
Don't get mad; help inform beauty editors
A gauge of high-fashion savvy, nail color has trickled down from the runways to become a sizzling retail commodity and an integral part of the way consumers use color to build their wardrobes.
A recent article reveals a growing respect for the nail business as a prosperous industry providing valuable services.
While the article did employ a few scare tactics, on balance, it did much more to cairn fears about potential disease transmission and to educate die public about the stringent standards technicians and salon owners must adhere to.