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At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Want to get a client’s attention? Offer her something for nothing.
We asked our readers what their very best promotions were during last year.
At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.
An old way to do business has a new name---and an entirely new approach.
Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons.
A client in the salon is worth 10 who are reading your ad.
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.
