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Keeping in constant contact with your client base shows that you care. In addition it can help you attract back clients who have not returned recently. Salon consultant Bryan Durocher advises salon professionals not to miss these four easy opportunities to stay in touch.
1. Birthday cards: Offer clients 10% off a retail purchase during the month of their birthday.
2. Thank you cards: Send them out immediately after a client’s first visit to your business.
3. “We miss you” cards: Send them out after you have not seen a client in 120 days.
4. Newsletters: You can print them and mail them out to your clients or send them via e-mail to save costs. These can be quarterly.
Keep in touch cards like these are available from www.simplisign.com.
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