State inspectors have the ability to strike fear into salon owners, but listen closely and you will find opportunity ... even in a less-than-perfect rating. How states handle inspections (or a lack of them) is as varied as the colors clients choose.
There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement.
Heather Goodwin is a certified success coach with Inspiring Champions, a salon and spa coaching firm. Through one-on-one coaching, group classes, and other events, Heather has helped thousands of salon owners, nail techs, and hair designers
“The beauty industry is a gift to us.” Those generous words came from OPI CEO George Schaeffer as he reflected on being given the ISBN (International Salon/Spa Business Network) Legend Award on May 3. Schaeffer was