From the Pros: Do-It-Yourself PR Kits
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
by Judy Lessin
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SEARCHMENUSEARCHThe JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
We've been tracking our advertising results since we opened — and the results have been rather surprising in a way. Years ago with my first nail salon I tried every form of print advertisement and nothing seemed
Our first month open has been a fabulous month, with only a few kinks that we’re working on resolving. First, our roof has a leak. We’ve had some really heavy rains over the past month, and we opened
Now that the salon is almost ready for its opening, I can put my marketing plan in place. The new school marketing methods are social media marketing. This includes Facebook, Twitter, and the website. Social media
We participated in the Clayton Harvest & Music Festival on September 18. What an event that was. Our booth was set up with a demo table, a table displaying the products we use in the salon,
September has been a busy month already. Licenses have been obtained, zoning permits obtained, printed materials ordered and received, retail products ordered, and the decor is coming together. I was scheduled to open by September 1
My salon been open for two weeks now. What can I do to bring in more clients, besides newspaper ads, fliers, banners, and things like that?Le Hi Le, Congratulations on opening your salon! I would go to vistaprint.com and
The holidays came and went and we are now into the New Year! In December I was able to add a few more things to the studio. My custom cabinet, for above the sink, was installed
One thing that affected all of us salon owners at the end of 2009 was the recession. We found less people coming in to be pampered and regulars going one more week between nail fills. Because
I can't believe how fast the time is flying by. I was able to open my studio September 29, while it was still under construction. Let me clarify that: I had passed all the inspections, but
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You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
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I’m 38 years old, and I’m excited to be in the very beginning stages of building my own home-based salon. I have permission from my city to have my business, and my floor plans are at
When I first started blogging in December of 2006, I started with the hope that we could learn from each other. Now, nearly two and a half years later, my salon doors are finally open, and,
I was so proud of all of my techs at our grand opening events in March. The girls all shined. You can see pictures in the Grand Opening Gallery on the lefthand side of the page. The
The salon is having its grand opening party on Thursday (March 19). The event — which will be an open house including free mini-manicures, Murad mini-facials and drinks and food provided by sponsor Hearst Publications —