Random Marketing

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

Tip Toe-ing Toward Our Soft Opening

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

Q & A: Soft Opening

How can I do a soft opening for a skin spa? What do I need to do? What gift should I give out? Thanks,ConnieHello Connie,For my soft opening I invited my friends, family, and the surrounding

Revamped Referral Progam

How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came

Advertising to the Masses

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

Melodie: 1-Year Anniversary, Overcoming Obstacles

Editor's Note: Congratulations to Melodie for successfully making it through her first year as a new salon owner! You can read all of Melodie's posts by clicking on the Melodie tag at the left column of

Year in Review: Marketing/Promotions/Advertising

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

Countdown to Premiere Birmingham

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

Making a Commercial

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to