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Experience is the hardest teacher, but one of the wisest. So why not take advantage of others’ hard-earned advice when you have the opportunity? We asked several industry consultants what the most common mistakes are that salon owners make, and how our readers could avoid them.
Matsushita says it’s study and practice that got her where she is—in this case, that’s doing the nails on our cover model.
Over luxurious manicures and pedicures we talked about how implementing the concepts of The Edge Program is already having positive effects on the salon’s business.
Have you ever wondered as you review old appointment books or clean out your client card file, where some of these people disappeared to? Or, better yet, why they left?
Attention to fine detail or long periods of concentrated labor is standard operating procedure for many nail technicians. Unfortunately these work conditions can be major factors in developing vision problems.
After an automobile accident left her partially paralyzed, Sandy Wankier left a sales and marketing job for a more creative profession—nails.
When you want to know what’s hot and what’s not with your clients, ask them!
Our slogan for NAILS Rewards is “Surpass Your Expectations.” That’s something we take to heart here at the magazine.
OPI launches The Edge training with a California salon and mentors them through each stage. Follow their progress in this year-long project as they learn new business skills and incorporate retailing in their salon.
