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If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.
Salons are responding to customers' cries of "I just don't have the time" with super-quick natural nail manicures targeted to women on the go.
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
What is the most important requirement in being successful in the nail industry?
Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
"Manicure table manners" are rewarded
A tidy workstation is this top tech's secret to success.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
A nail student asks a veteran nail technician for some advice on starting out.
Want to get a client’s attention? Offer her something for nothing.
