Eight Steps to Building a Successful Brand

Help your business flourish with these must-do tips for instilling your brand in the market place.

Tiny Tootsies: Grow Your Base With Kids

The kiddie and teen demographic for money-making potential is anything by tiny.

“Do You Take Credit Cards?”

One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.

Dear Shari: November 2008

Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.

Make It “Spa” in Five Steps

With Bonnie Waters at its helm, Changes Salon & Day Spa in Walnut Creek, Calif., transformed from an unassuming nail spa to an awarding-winning, full-service luxury spa. Waters just received the prestigious title Salon Entrepreneur of the Year for the Western United States at the 2008 Global Salon Business Awards. Here’s her advice on taking your salon to the next level.

How to Host a Successful Networking Event

To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.

Tech Has a Gift for Graphic Design

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

They Do the Marketing, You Get the Business

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

On My Mind: Practice, Practice, Practice

Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.