Success at the Top: Thriving on Madison Ave.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Sponsored by Amex

Consumer Press: Agency Secrets

Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.

How to Make More Money and Bring in New Clients: Throw a Party for the Kids

Creative Thinking

A simple approach to get you thinking of those important opportunities.

On the Road: Smudge Nail Bar

Making its mark on the Massachusetts nail scene, this “clean and green” salon chain aims to become a trusted brand and stands out for putting health at the forefront.  

Fill or Start Fresh?

To find out what circumstances do warrant a fresh full set, we asked two nail techs known for their high standards when they fill and when they remove.

Guitar Nails

My Other Life: Triana Ramirez, Monarch Butterfly Enthusiast

Queen of the Monarchs: Los Angeles-based nail tech Triana Ramirez helps monarch butterflies thrive as their food source grows scarce.

Small Town Shop, Big Town Flair

Word of mouth in Leola, Pa., has transformed Artistry Nail & Skincare Studio into the small town’s local beauty parlor hangout.