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Sutherland's mission is to evolve B2B media for every generation through powerful storytelling, creative execution, immersive activations, education, and support for the industry.
Sitting in the crowd, listening as nailists explained new techniques or styles in Japanese, I found I wasn’t completely in the dark. Why not? Because I found out that what I had in common with everyone here was we all spoke a universal language — of nails.
For the perfect makeover cover, we enlisted the help of two of the industry’s finest nail techs turned entrepreneurs — Entity Nail Couture’s Tom Holcomb and Tom Bachik.
Tom Bachik is the new global nail ambassador for OPI.
Learn some of Tom’s best nail techniques, get insider tips for working with celebrities, and brush up on your nail skills at the Tom Bachik x Mia Secret Experience Elite Professional Nail Training.
Our cover tech says, "The key to success in this business is to continually educate yourself so that you’re always abreast on new products and techniques in the nail industry.”
Trang Nguyen, John Hauk, and Lorena Marquez — all previous number-one finishers — are just some of the recognizable names on this year’s Top 25 List.
