Social Media Nail Photography Tips
Session manicurist and creator of The Nailscape Ashley Gregory shares her secrets to social media and nail industry success.
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SEARCHMENUSEARCHSession manicurist and creator of The Nailscape Ashley Gregory shares her secrets to social media and nail industry success.
Young Nails' Habib Salo and Tracey Reierson discuss how to build your confidence and deal with making mistakes as a new nail tech.
Young Nails' Habib Salo and Tracey Reierson discuss how to build a clientele, whether you're starting from scratch or trying to step up your current business.
Sarah Petersen has featured photos of her nail work on her business cards for years.
Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.
Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.
Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.
A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.
The over-70 set can benefit from manicures and pedicures, as long as their health and safety are paramount. Learn the unique challenges of dealing with an older clientele.
Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.
You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.
While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.
Raising prices according to the time of year can benefit your business without hurting your clientele.
Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.
Working for yourself can be an amazing venture, but do you really know what it entails?
Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.
If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.