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At the Nailympics in Long Beach this weekend I was chatting with Katie Cazorla (owner of The Painted Nail in Sherman Oaks, Calif. and star of the TV Guide Channel’s reality show “The Nail Files”) and
Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.
How important is networking? There are so many opportunities to be in involved in the nail community outside the bubble around your table! I was so impressed with the power of industry networking last week in
Facebook and other social networking sites are a terrific way to market your salon. Learn more about this free (and environmentally friendly, as the National Association of Eco-Friendly Salons & Spas (NAEFSS) points out, since it
Do you listen to Nail Talk Radio? I try to tune in when I am in the position to do so, my favorite is when I can listen AND be in the chat room :o) This
Ever think about doing the nails, design, or imaging for a book cover? Here is a chance for you! Trish Rock is an award-winning nail artist who works with the nail industry by mentoring nail technicians
Wow. I never thought my editor’s letter about bloggers would garner so much controversy (or foul language). Let me clarify a few things, though. A more careful reading of the article will show you that I’m
What would it look like if all magazines were nail magazines? We re-imagined 11 popular consumer magazines — from Modern Bride to Natural Health to Smart Money — to predict what they might look geared toward the nail world.
And by small business, that could mean a salon! There’s a really great contest starting in three weeks that you (salon owners) might be interested in. Dell, MasterCard, and Microsoft are launching America’s Favorite Small Business
So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to
