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It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.
Whew! The last month has been busy for me! That sort of busy that leaves you sleep-deprived and hysterical and ready to snap, but not in debt at the end of the holidays. Well, that is,
Follow this Fourth of July step-by-step by nail tech Kimberly Harr.
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Nails by Colvon, a nail salon in a stylish truck, cruises the streets of downtown Los Angeles and provides quick, expert nail services wherever it parks.
I have officially reached and surpassed (by 20 hours) the halfway point of the nail program. My excitement is growing more and more each day. In just a short while I will graduate from the program,
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
It was Euphoria's first-ever student appreciation prom, and most of us in the class have never been to prom, so we've decided to make the best of it!
For Las Vegas-based Melissa Osburn, every day brings with it the promise of a new and exciting challenge — the challenge of creating a new nail design to showcase on her blog The Daily Nail. Osburn’s
