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I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Sure, human trafficking might not be a subject you expect to see in the pages of NAILS, but it is happening in some nail salons right here in the United States. And thanks to one New York-based salon owner who is shedding light on the sad situation, maybe as an industry we can take a stand and do something about it.
We’re all pretty excited about Katie Cazorla’s new nail salon-focused reality show that’s premiering later this month (all the details are in our cover story here). After years of reality shows on everything from hoarders to bridezillas, it’s validating to finally have a reality show all of our own.
As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
Editor Hannah Lee discusses the magazine's new website.
As we approach the end of 2010, I am making a mental checklist. How was this year? Did I accomplish the things I set out to do? Did I enjoy myself while doing so? What am I looking forward to (or dreading) for next year?
Like most of you I got a little tired of hearing about the recession so I stopped writing about it for a while, but because of a recent report it’s back on a lot of people’s
Some states, like North Carolina, require salons to post their inspection scores where consumers can see them. While I’m not necessarily a proponent of more rules and regulations for the nail industry, I do believe that
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.
It’s been a while since the nail industry had something truly new to capture our imagination. But over the course of the last several years, several professional manufacturers have been fine-tuning gel technologies and the product developments are truly something to get excited about.
By definition, inspiration is a divine influence or action on a person believed to qualify him or her to receive and communicate sacred revelation, or the action or power of moving the intellect or emotions.
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Today, more than ever, your clients use the Internet as extensions of their everyday lives.
