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Frustrated because industry networking groups were either too expensive or out of the area, nail tech Alica Best decided to create the Society of Nail Technicians.
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SEARCHMENUSEARCHFrustrated because industry networking groups were either too expensive or out of the area, nail tech Alica Best decided to create the Society of Nail Technicians.
I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a
I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business
January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to
You can thank Billyne Dowdy of Billyne’s Nail Studio in Battle Creek, Mich., for a new nail tech message board, Nail Tech Alley (www.nailtechalley.com).
Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people
Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event
Come take a class, learn about the latest products, meet new friends, and renew your love of nails. Here's a quick preview of this year's major tradeshows.
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
On Sunday, June 6, 2010, BeautyTech (www.beautytech.com) and NAILS Magazine partnered for a very special networking event bringing together close to 200 nail techs to meet new friends, catch up with old friends, and win a ton of great prizes.
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
By intentionally cultivating a sense of connection among clients, techs and salon owners can extend their sphere of influence beyond the walls of the salon and establish their place in the community.
Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.
Nail companies are always on the lookout for new educators. They are looking for enthusiastic and motivated techs to show other nail techs how they too can make fantastic nails using that specific brand.
I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.