Editor's note: 1997: A Year of Controversy
his year, state boards took a beating, especially in California. Several other states scrutinized whether they even need licensing at all.
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his year, state boards took a beating, especially in California. Several other states scrutinized whether they even need licensing at all.
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
"My client’s big toenail’s side walls curve so much that they nearly meet. The middle section of the nail is sore because both ends are pinching the skin. What can I do to relieve this pressure?"
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."
Look to race cars as an interesting way to promote your salon.
What does “surfing the ‘net”mean? What is that “dot com”thing?
Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.