A Client on the Books Is Worth Two in the Wings
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
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This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
A tidy workstation is this top tech's secret to success.
"Manicure table manners" are rewarded
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
A nail student asks a veteran nail technician for some advice on starting out.
While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
We asked our readers what their very best promotions were during last year.
Want to get a client’s attention? Offer her something for nothing.