ISSE Long Beach 2014
The West Coast's largest shopping and education event for beauty professionals took place on January 25-27 at the Long Beach Convention Center.
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The West Coast's largest shopping and education event for beauty professionals took place on January 25-27 at the Long Beach Convention Center.
Tracy and I got to try Famous Names' new IBX nail treatment, which is debuting here at ISSE Long Beach 2014. There are two formulasNormal0falsefalsefalseEN-USX-NONEX-NONE
NAILS Readers’ Choice Awards turns 10! We’ve tallied the votes and are happy to announce the winners of the 2013 NAILS Readers’ Choice Awards.
The International Salon & Spa Expo (ISSE) Long Beach, held January 26-28, is billed as the West Coast’s largest and most influential total beauty event. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair” show to really incorporate a diverse exhibitor base covering hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. More than 400 beauty brands were on display for nearly 40,000 beauty professionals in attendance. ISSE Long Beach 2014 will be held January 25-27.
IBS Las Vegas, which took place June 9-11, 2012 at the Las Vegas Convention Center, was teeming with enthusiastic beauty professionals.
If you’d like to see how this year’s favorite products stack up to years past, log on to www.nailsmag.com/RCA to take a look at what products are consistently on the list from year to year and who has broken into the club of finalists. (You’ll notice slight modification in our categories from year to year to reflect industry trends.)
To meet the soak-off needs of all of the gel-polish lines, manufacturers have begun to release their own brands of soak-off solutions and remover wraps to help techs get an effective and thorough soak for clients. Here are some of the latest wraps to hit the market.
Famous Names’ Dadi’Oil absorbs quickly and penetrates deeply, enhancing flexibility and preventing nail brittleness.
On the evening of Monday, July 23, as the nail manufacturers and exhibitors left the show floor after a full day’s work, they convened in a penthouse suite at the Mandalay to relax and mingle with other nail industry professionals.
New from Famous Names, which brought you Lumos top and base coats, is Dadi’Oil Nail Treatment.