Nail and beauty franchises freecoat nailsannounced in a statement that best-selling author and renowned international motivational speaker, Carisa Findley, has joined as the new president. Findley takes the helm as the brand continues to re-imagine the clean beauty movement based on a seismic move away from the typical negative experience and harmful chemicals used in traditional nail and beauty salons nationwide.

Findley is well-known for co-authoring the best-selling book, Success, with Chicken Soup for the Soul series author, Jack Canfield. With her inspirational and motivational approach, Findley went on to deliver keynote speeches built on mindfulness practices and motivational techniques. Additionally, she engaged in conducting training sessions in several countries where her zest for life and business acumen intersected to help others gain clarity and a renewed passion for franchise and business development.

Passionate About Franchising

“Franchising is so much more than a job or industry to me,” said Findley. “I was introduced to the importance of franchising and small business ownership at the age of three when my parents launched a franchise cleaning brand. Since then, I have been around it and learned very early how franchises can help people thrive in businesses they are passionate about.”

A veteran franchise executive, Findley began her professional franchise career with fitness franchise Curves International, where she focused on operations and training. After living abroad for several years, Findley helped grow Xtend Barre, a boutique fitness franchise with locations in five countries. 

Findley soon found herself back in the U.S. helping brands like Elements Massage and TITLE Boxing Club as a senior business coach, trainer, and VP of learning and development. Blending her personal style fueled with a passion for business development, health & wellness, nutrition, meditation, and mindfulness, Findley joins freecoat nails as the brand’s first president.

"Kat and I are super excited and proud to welcome Carisa to the freecoat family,” added Landon Eckles, co-owner and CEO of freecoat. “freecoat is a special brand that has attracted the attention of younger entrepreneurs looking for small business ownership, and Carisa’s dynamic energy, attitude, and leadership will certainly shine through this next, enthusing new chapter in the freecoat story.”

A Clean Start

freecoat was launched as a passion project for Landon and Kat Eckles who also founded Clean Juice, the first and only national USDA-certified organic juice bar franchise and quick-service restaurant. To date, freecoat operates several locations in North Carolina, South Carolina, and Tennessee.

“The beauty product industry is highly unregulated and oftentimes, consumers can be misled or confused about what chemicals are being used on them or what they are exposed to,” said Kat Eckles, co-founder of freecoat. “freecoat was created out of necessity to provide a healthy, toxin-free environment for men, women, and children to safely get their nails done in an unparalleled luxurious experience.”

freecoat elimated six chemicals including camphor, dibutyl phthalate, formaldehyde/formaldehyde resin, xylene, triphenyl phosphate, and toluene, described by the Center for Disease Control and Cancer.org, as being disruptive to guest health and wellness, linked to causing headaches, and respiratory issues, and can lead to long-term health effects.