Orly Announces New Lilage Nail Polish Line
Frank Caldwell, Orly vice president of sales, states, “NPX is big news for nail polish customers, combining the twin strengths of acrylics and natural pearl.
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Frank Caldwell, Orly vice president of sales, states, “NPX is big news for nail polish customers, combining the twin strengths of acrylics and natural pearl.






Holly Schippers, Bussey, Iowa
Pantone recently named Viva Magenta the 2023 Color of the Year. Pick up this beautiful berry shade in your favorite professional nail brands to keep your clients on trend.
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
ORLY partners with BeauticianList to offer licensed nail technicians access to shop the brand's professional product line at salon-preferred pricing.
A look back at Orly's 40 years in the nail industry.
A perfectly smooth manicure begins with a flawless surface. This unique basecoat fills ridges and smoothes out uneven nails.
Mini polishes may be small in scale, but they are consistently best-sellers throughout the year. As demand rises, more manufacturers are expanding their permanent mini collections and some are creating new lines of minis for the first time.
Orly’s Signature Manicure is perfect for clients looking for quality cuticle care, nail health and nail growth.