Pantone recently announced their 2023 Color of the Year, and it’s definitely a beauty industry classic—especially in the world of nails. Viva Magenta 18-1750 is described by Pantone as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”

Viva Magenta sits comfortably in the middle of red and deep pink, right between warm and cool. For us, it immediately evokes a rich lipstick, deep blush, and of course, a classy manicure or pedicure color.

You may find your clients leaning more into this color right now, whether consciously or subconsciously. As a jewel tone that’s closely related to red, it’s also a fantastic color for the holiday season. If you’re looking for this gorgeous berry color in your favorite professional nail brands’ formulas, check out this roundup of polish shades that closely match the Pantone 2023 Color of the Year.

ORLY

Fun fact, you can create your own bottle of Viva Magenta with the help of professional color mixologists at ORLY Color Labs in Los Angeles, or mix virtually on their website!

Astral Flaire

String of Hearts

OPI

Feelin’ Berry Glam

7^th & Flower

Aurora Berry-alis

Pear Nova

Pink Collar Crime

Gelish & Morgan Taylor

Gossip Girl

Prettier in Pink

Essie

mrs always-right

MiniLuxe

Desert Rose