Should You Use Emojis in Your Marketing Emails?

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

5 Ways to Turn Your Salon into a Competitive Brand

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Social Media Showdown: Instagram vs. Snapchat

Which social media platform reigns supreme?

Take the Business Card Challenge

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Doing Good While Boosting Your Business

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Instagram Challenge to Help You Market Your Business

Find out how you can market yourself in a creative way on Instagram.

Make the Most of Your Yelp Listing

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Make a PR Push With Salon Selfies

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Promote Your Salon at the Farmers’ Market

Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.