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For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.
Urge clients to be smart about marketing claims. After all, everything is a chemical!
“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.
In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.
Celina Ryden shares her top five ways for nail techs to increase their earnings.
My week 2 social media post tells clients about single-use items.
John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.
They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.
