As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
By intentionally cultivating a sense of connection among clients, techs and salon owners can extend their sphere of influence beyond the walls of the salon and establish their place in the community.
Gotta love the Internets: 4,925 “friends” on Facebook, 2,407 “likes” for the salon page on Facebook, a smattering of followers on the website, Twitter, and Instagram, and an unknown number of readers for this blog —