Jessica Vartoughian, founder of Jessica Cosmetics, Passes Away
"Jessica was not only an innovator and icon in the world of nails, but a true trailblazer whose passion, creativity, and vision shaped an entire industry."
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"Jessica was not only an innovator and icon in the world of nails, but a true trailblazer whose passion, creativity, and vision shaped an entire industry."
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
Gotta love the Internets: 4,925 “friends” on Facebook, 2,407 “likes” for the salon page on Facebook, a smattering of followers on the website, Twitter, and Instagram, and an unknown number of readers for this blog —
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Take a closer look at how nail techs and salons can use online video content for business growth.
Don’t be intimidated by Twitter. Those precious 140 characters can be used to bring in new clients, as well as keep current clients up-to-date on new promotions and last-minute openings.
We surveyed readers to find out what nail-related sites they surf the most. Since we are spending more and more time online, check out these virtual destinations to better your skill set, boost your business, or gain inspiration. Be sure to bookmark these peer favorites.
I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
The NAILS team attended a Digital Summit in Los Angeles. Here are a few takeaways from the event.
The Barbie the Movie's Instagram Rich List shows its top earner bringing in up to $234K per sponsored post... and lead actors Margot Robbie and Ryan Gosling are not even active on the social platform.