The Benefits of Working With an Assistant

This training, compensation and recruitment system promotes teamwork, enthusiasm, and the best possible service.

Q&A: Create the Perception of Value

I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area

At the Tip of Her Profession

Veteran nail technician Marti Preuss says her first set of nails looked like hammerhead sharks.” “My poor client said, ‘You’re not going to charge me for this, are you?’”

Tech Tuesday: The Art of Photography

We (the editors at NAILS) get a lot of questions daily about how to appear in the pages of NAILS. One thing most of our submission guidelines have in common is the need for photos to be emailed to us. We understand you’re not all expert photographers, so we wanted to share with you our tips for submitting quality photos that are sure to help you get published.

The End of the Trademark Design

I can’t believe I missed half of the October nail art season already. Yikes! (Have I mentioned that I LOVE Halloween?) I have been so excited about getting back in the salon and whipping up some

Julep Honors the Ladies of Lyft

Ridesharing service Lyft has joined creative forces with female-powered beauty brand Julep to launch Glow, a limited-edition nail color in Lyft’s iconic magenta sold at Sephora.

GelColor by OPI DVD-Part 3 of 9-Polish Application

OPI has a new instructional DVD for its soak-off color gel-polish line, GelColor by OPI. Here is part 3 of 9: Polish application.

The Many Faces of a Backfill

By acquiring this advanced skill, nail technicians can earn more money per service and stay one step ahead of the game.

Are You a Fan of OPI?

If you’re already a fan of OPI, you can now officially become one through the company’s new social marketing efforts.  Today at 5 p.m. EST (2 p.m. PST), OPI will be launching its Facebook and Twitter