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SEARCHWhat trended on Instagram in 2025 is a peek into what matters to the industry and to nail techs.
Instagram continues to be a great gauge of what matters to nail professionals. Sure, content on TikTok trends, YouTube engages, but Instagram remains a place that nail techs talk to each other and to their clients about what matters.
And sometimes, what matters is a trend, a salon tour, sanitation protocols, or just a good laugh. Here's what you 'liked' in 2025.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail Professional of the Year while celebrating the artistry that defines professional beauty.
MiniLuxe’s Donna Charloff shares the season’s most-requested nail art, the secrets to a polished bare manicure, and her trend predictions for fall.
Known for creating manicures worn by some of Hollywood's biggest stars, Ganzorigt incorporates this strengthening treatment into every service as the final step before clients leave the salon.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
The Orlando-based nail technician will use the $5,000 prize from Booksy to upgrade her salon space and elevate the client experience.
Licensed beauty professionals can save on host hotel rates with group promo codes through June 9.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
