
On My Mind: Nails in the Time of Covid-19
No one could have predicted the current crisis our industry has been thrust into. But one of the reasons I love learning about the past is that it can help us prepare for the future.

No one could have predicted the current crisis our industry has been thrust into. But one of the reasons I love learning about the past is that it can help us prepare for the future.

When it comes to nail products, the link between professional and consumer is undeniable. I have been to several industry events that catered to both pro and consumer, but recently I attended FounderMade Discovery, an event geared solely toward the future of consumer beauty, wellness, and food.

“How do I get a cover?” is a question I get asked nearly every day — so, dear readers, here is your chance. Before you go to www.nailsmag.com/ctentry20 and share your work with us, here are my tips for entering a successful submission.

I was honored to be asked to judge Nailympia USA for its debut at Premiere Orlando.

In a recent interview with NTNA champion and NAILS guest editor Valerie Ducharme, she reminded me that everything happens too quickly, and that the best course of action is usually to enjoy the moment rather than dread it.

Executive editor Beth Livesay discusses the effect influencers have on the industry.

Executive editor Beth Livesay discusses competitiveness between manufacturers in the nail industry.

Executive editor Beth Livesay discusses ways to de-stress.

For those of you whose goal is to get published in 2019, we just completed our first live webinar on how to get featured in NAILS Magazine, on our website, and on our social media channels. I am recapping some of the main points from our webinar here.

NAILS invited guest editor and NAILS Next Top Nail Artist Season 5 winner Valerie Ducharme to give our readers advice on a topic she felt relevant to the industry. Being the artist that she is, she chose to discuss creativity.

I was delighted to attend Premiere Philadelphia (a brand new show that ran September 23-24) and Premiere Beauty Classic (October 6-8) for the first time.

A fter going through countless NAILS Next Top Nail Artist applications, I noticed a pattern emerging. The application process consists of two essay questions. This year one of the questions we asked was, “If you could change one thing in the nail industry, what would it be?” The responses broke down into three camps: 1) competition 2) education 3) perception.

The truth is, there are a lot of scary topics within our industry.

NAILS executive editor Beth elaborates on Polish Preview and the goings-on behind the scenes of other NAILS shoots.

Executive editor Beth Livesay discusses the demand for newness and encourages nail professionals to try something different.

June marks graduation month for many. I remember one high school teacher referencing Dr. Seuss’s “Oh the Places You’ll Go” when our class walked the graduation stage. I’m reminded of this book again as another season of NAILS Next Top Nail Artist comes to a close.

Executive editor Beth Livesay invites you to the Foot Forward Summit.