The Road to Independence
Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
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SEARCHMENUSEARCHLearn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
All-natural clients usually prefer simpler nail styles and may avoid enhancements. However, they still like having beautiful nails!
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Getting back into the nail industry after spending time away can be intimidating. We asked nail techs who took a break from salon work to share their advice on how to get back into the swing of things.
Young Nails' Habib Salo and Tracey Reierson discuss how to build a clientele, whether you're starting from scratch or trying to step up your current business.
These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.
Customized services can attract clientele looking for a personalized experience from their salon.
Kelly Wilson talks about how to conquer self-doubt when beginning to take clients.
You know how to convert female clients into loyal customers, but do you have the same success with men?
Kelly Wilson talks about how to cope with struggling to find clients when starting out as a nail tech.
Nail tech Kelly Wilson will be blogging here about her first year as a nail professional.
Building your book requires hard work, consistency — and asking the right questions to get clients to prebook. Don’t worry, you can still talk about the weather, or what you’re watching on Netflix, but you’ll want to squeeze a few of these questions into the conversation from here on out.
Guest contributor, Elizabeth Morris offers insight on turning followers into clients.
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.
Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.