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Foot reflexology may appeal to customers looking for healthful, individualized services.
Foot reflexology may appeal to customers looking for healthful, individualized services.
Consumers are looking for customized beauty offerings that provide unique benefits tailored to the individual, according to a recent report from research and consulting firm GlobalData.
“The ability to customize or personalize beauty and grooming products is a significant draw to today’s consumers. How well a product is tailored to one’s needs and personality is the second most influential factor when making choices in this sector, the first being how the product impacts health and well-being,” says Jamie Mills, consumer analyst for GlobalData.
So what does that mean for the nail salon owner? Here are a few ways to blend health and customization into your services:
Let customers select their own essential oils to mix into lotions and scrubs
Create custom-blended polish shades
Offer a skin tone analysis to find the most flattering polish shades
Stock a client’s favorite herbal tea to sip during her pedicure
Offer reflexology or another relaxing add-on, such as scalp massage
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Entries are now open for the industry's most prestigious creative competition, marking the return of Nail Professional of the Year while celebrating the artistry that defines professional beauty.
MiniLuxe’s Donna Charloff shares the season’s most-requested nail art, the secrets to a polished bare manicure, and her trend predictions for fall.
Known for creating manicures worn by some of Hollywood's biggest stars, Ganzorigt incorporates this strengthening treatment into every service as the final step before clients leave the salon.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
The Orlando-based nail technician will use the $5,000 prize from Booksy to upgrade her salon space and elevate the client experience.
Licensed beauty professionals can save on host hotel rates with group promo codes through June 9.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
