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Foot reflexology may appeal to customers looking for healthful, individualized services.
Foot reflexology may appeal to customers looking for healthful, individualized services.
Consumers are looking for customized beauty offerings that provide unique benefits tailored to the individual, according to a recent report from research and consulting firm GlobalData.
“The ability to customize or personalize beauty and grooming products is a significant draw to today’s consumers. How well a product is tailored to one’s needs and personality is the second most influential factor when making choices in this sector, the first being how the product impacts health and well-being,” says Jamie Mills, consumer analyst for GlobalData.
So what does that mean for the nail salon owner? Here are a few ways to blend health and customization into your services:
Let customers select their own essential oils to mix into lotions and scrubs
Create custom-blended polish shades
Offer a skin tone analysis to find the most flattering polish shades
Stock a client’s favorite herbal tea to sip during her pedicure
Offer reflexology or another relaxing add-on, such as scalp massage
Before a client has even sat down, she has decided whether your salon has its act together, and scent is the one piece of that first impression most salons leave to chance. Aura House co-owner Leif Frey makes the honest case for ambient scent in a salon, including why ventilation, not fragrance, is the answer to fumes. Plus, the four decisions that matter more than which scent you pick.
Sponsored by Aura House
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
For Halloween, Sam Villa ArTeam's Ellen Devine creates witchy vibes with her Maleficent look.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie
Join us in congratulating this year's list of hardworking, game-changing individuals.
