How to Charge for Mobile Visits
Once you confirm that mobile services are legal in your area, there are a couple of ways you can go about establishing your prices.
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SEARCHMENUSEARCHOnce you confirm that mobile services are legal in your area, there are a couple of ways you can go about establishing your prices.
Cynthia Laughlin offers some of her clients gloves that allow their fingertips to show.
The over-70 set can benefit from manicures and pedicures, as long as their health and safety are paramount. Learn the unique challenges of dealing with an older clientele.
You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.
The salon company has been operating since 2008 and now runs 685 salons across the country. Salon designs are adapted to fit elders’ needs.
Most of us are excited when there is a birthday to celebrate. Even more so when it's a milestone birthday. This year, my dear friend Maisie Dunbar turned 50. To celebrate, she set out to have 50 new experiences.
The Center for Disease Control estimates nearly 25% of the U.S. population suffers from arthritis to some degree. Learn how to make a visit to the nail salon a relaxing experience so clients with arthritis turn to you for relief from the pain.
For Mother's Day we pay tribute to the aging hands that cared for us -- and that you see every day at the manicure table.
In this month’s column, Dr. Stern discusses the changes that take place in the nails as we age, including an increase in ridging, thickening, yellowing, and onycholysis (nail separation).
We’ve all had those mortifying moments in (and out of) the salon. A few brave techs shared their most embarrassing at-work situations with us and experts weighed in on how to do proper damage control. Don’t let the following happen to you.
As our population ages, chances are you are already seeing an increase in the number of older clients coming to you for services. From nail issues such as dryness and brittleness to compromised health, elderly clients often face special challenges. Learn to identify your mature clients’ health concerns to help provide them with a beneficial and enjoyable nail service.
Salon owner Shari Finger designed a simple menu just for her older clientele.
It’s said that hands show our age before anything else.
In addition to salons, nail techs ply their trade in a range of locations — from military bases to senior homes — targeting different clientele across the world and bringing nail services to new markets.
San Diego-based nail tech Monica Leiper sums up her career in four words: “been there, done that.”
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Philadelphia nail tech Lisa Bautista-Sellers penned this touching letter to honor her first salon -— with its wonderful clients and caring coworkers.