Recent surveys show an average of 83% of businesses saw an increase in service bookings during the period of concert tours and attribute the surge directly to the events. Consumers spent an average of $104 per beauty service in preparation for the concerts.
OPI has teamed up with Hello Kitty to create a new 2019 holiday collection. NAILS stopped by Hello Kitty's Friends Around the World Tour in Los Angeles to see the manicures and photo ops.
Essie has partnered with Jonathan Van Ness, Queer Eye’s grooming expert, for Pride Month. As the first non-female Essie partner, Van Ness will promote expression and inclusivity.