December 18, 2012 | Article
Gelish educator Rose Velez and her team of manicurists were tapped to apply Gelish manicures on the models backstage at the Case-Mate ShowCase 2013.
December 17, 2012 | Article
Inspired by the Far East, this style translates to the West in such exotic flourishes as obi belts, kimono sleeves, and origami pleating.
December 17, 2012 | Article
Cover tech Hillary Fry explains how she got the “hammered metal” look featured on NAILS’ January 2013 cover.
December 15, 2012 | Article
It’s summer and we’re ready for a trip down to the candy shop.
November 27, 2012 | Article
A counter movement to the recessionista fashion trends, these are gilded and heavily ornamented designs.
November 21, 2012 | Article
Up your business by coordinating nails with your clients’ other accessories.
November 2, 2012 | Article
I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.
November 1, 2012 | Article
These fantasy nails created by tech Joy Yavenue represent the Valley of Fire, a national park in Las Vegas, and were donned by a model who walked the catwalk for the annual Hair Wars Supreme Salon Tour.
October 31, 2012 | Article
This fall in Manhattan’s Lower East Side, Rita de Alencar Pinto is revealing Vanity Projects, a gallery-style space with an atelier-type nail salon where clients will watch contemporary fine art films while getting their nails done by internationally acclaimed nail technicians.
October 30, 2012 | Article
Lina Dinh of Ly-nah’s Nail Designz in Beloit, Wis., turned her rolodex into a mini nail design album, which has increased her nail art sales.
October 29, 2012 | Article
A dark and sometimes macabre style that is typified by its use of the color black and fabrics such as leather.
October 24, 2012 | Article
The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.
September 16, 2012 | Article
Woven fabric featuring a short dense pile that lends it a distinctive textured feel.
August 29, 2012 | Article
With an unexpected mix of darks, brights, and neutrals, designers manipulate reality to transport consumers to an enchanting place, free from the stresses of everyday life, according to the Pantone Color Institute.
August 22, 2012 | Article
Designed to jump-start beauty professionals’ careers with an infusion of energy, education, and enthusiasm, Empire Education Group’s Future Professionals Expo — which took place in Hershey, Pa., in May — is the largest trade show, expo, and competition event of its kind in the country