Pantone recently announced their 2023 Color of the Year, and it’s definitely a beauty industry classic—especially in the world of nails. Viva Magenta 18-1750 is described by Pantone as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”
Viva Magenta sits comfortably in the middle of red and deep pink, right between warm and cool. For us, it immediately evokes a rich lipstick, deep blush, and of course, a classy manicure or pedicure color.
You may find your clients leaning more into this color right now, whether consciously or subconsciously. As a jewel tone that’s closely related to red, it’s also a fantastic color for the holiday season. If you’re looking for this gorgeous berry color in your favorite professional nail brands’ formulas, check out this roundup of polish shades that closely match the Pantone 2023 Color of the Year.
Gelish & Morgan Taylor
Learn more about the Pantone Color of the Year at pantone.com.
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