The 6th Annual Beauty Changes Lives Experience will return to the Art Institute of Chicago April 29, as the signature philanthropic event at America’s Beauty Show by Cosmetologists Chicago.

The evening will bring together the entire professional beauty industry to celebrate those who have given back, as well as those who will lead the future. The evening is a primary fund-raiser for the Beauty Changes Lives Foundation (BCL), which has helped hundreds of salon professionals successfully begin their careers through scholarships.

The events theme was developed by Pivot Point International, the creative force behind the entire event. It will explore the realm where superficiality and commercialism are discarded and the deep, true essence of a brand and what it stands for are divulged. 

“Brands are under a tremendous amount of pressure these days, and transparency [is] the key to gain trust from consumers," said Lauren Conway, executive director of BCL. "We’ve asked our sponsor brands to fully immerse their NextGen talent in the brand, so that they have the ability to translate, on stage, what that brand truly stands for.” 

Tickets for the Beauty Changes Lives Experience are now available on the BCL site for both the Legacy Award Dinner and the Beauty Changes Lives Experience.

Early bird pricing for the Beauty Changes Lives Experience is available until Jan. 15.

Via Salon Today.