Madam Glam is kicking off the Breast Cancer Awareness Month Pink October charity season with one simple goal: to raise awareness and funds for Breast Cancer Research in the US. From October 1 to 30, the N.Y.-based nail beauty start-up will be offering every pink product at a special price and donating $1 on every purchase to the Breast Cancer Alliance.

Customers can find their favorite shades of pink at a special price among dozens of salon-quality lipsticks, nail and gel-polishes, all 5-free, vegan, cruelty-free, and gluten-free. All the products participating in the Join Pink initiative will be available on a special area of the website, also dressed in pink for the occasion.

Go to www.madamglam.com to participate and share your pink of choice on Instagram with the hashtag #MGjoinpink.